This is going to be a difficult post to write on several levels. I’m about to lay heavy blame on a number of people and organisations who are part of my loyal customer base. I am also going to incriminate the industry I work for, which includes my direct employer and —of course— myself.

At the same time I have to marshal my arguments very carefully so as not to belittle a specific individual whose work I am about to dissect and critique in a harsh tone. I firmly believe —although he probably doesn’t agree with me— he is the victim of the twin evils of underinformed educators and overeager, heedless software companies. I wish neither to patronise nor scapegoat him and I know that cushioning language is not my strong suit. Please remember this while reading the text below. This is not about ridicule, but rather about a pervasive and alarming world-wide trend in academic architecture.

I’d like to thank ███████████ for sending me his work and having the courage to allow me to publicly critique it, knowing I’d focus only on the bad and not the good.

Also my sincere thanks goes out to K. who —unlike me— did receive proper academic training during her time at University (Turku University, Department of English) and was able to comment comprehensively on the scholarly and academic aspects of this critique.

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